🎙️ Brewing Conversations, One Cup at a Time
Purpose
To create a voice platform where youth, farmers, roasters, baristas, entrepreneurs, and coffee lovers share their journeys, struggles, innovations, and dreams — all centered around Kenyan coffee.
Format & Segments
1. Opening Brew (5 mins)
- Host introduces the theme of the episode.
- “What’s brewing today at Barista Mtaani…”
2. Farmer’s Voice (10 mins)
- Coffee farmers share real stories: struggles with low prices, climate challenges, regenerative practices, and hopes for better markets.
3. Barista Spotlight (10 mins)
- Youth baristas talk about their journey, coffee skills, hustles, and the culture of coffee in Kenyan towns.
4. Innovation Shot (8 mins)
- A startup founder or innovator in coffee (packaging, roasting, coffee tourism, fintech for farmers) shares their big idea.
5. CoffeeTales (5 mins)
- Storytelling section — short poem, song, or story inspired by coffee and Baristas.
6. Global Sip (5 mins)
- Highlight of global coffee trends (VC interest, rising prices, brewing tech, consumer habits) to connect Kenyan youth to the world.
7. Closing Pour (2 mins)
- Recap, inspirational quote, and call to action (“Support local coffee, support our farmers”).
Podcast Style
- Relaxed, conversational, with coffeehouse soundscapes in the background (light chatter, clinking cups, brewing sounds).
- Youth hosts + rotating guest voices (farmers, poets, innovators, global buyers).
- Episodes: 30–40 minutes, weekly.
Distribution & Reach
- Platforms: Spotify, Apple Podcasts, YouTube, SoundCloud.
- Social Media Clips: 1–2 minute highlights for TikTok, IG Reels, Twitter.
- Live-streamed episodes via Barista Mtaani pop-up cafés for community engagement.
Impact Goals
- Give farmers and youth a global voice in the coffee conversation.
- Educate local consumers about the value of Kenyan coffee.
- Inspire coffee entrepreneurship & innovation.
- Build a digital archive of Kenya’s coffee culture.
At Barista Mtaani we strongly believe in the following;
- “Every Sip, A Story”
- “From Mtaani to the World”
- “Voices Brewing Change”
